She was called rude, manipulative, and greedy by people after she pitched her business, Yushika Jolly reveals , Aman Gupta responds
Yushika Jolly wrote a lengthy note on her LinkedIn page regarding the aftermath of Shark Tank India 2.
Swati Vijay 
In one of the episodes of Shark Tank India Season 2, we saw the sharks fighting like never before for a pitch. Shark Tank India Season 2 featured Yushika Jolly, the founder and CEO of the semi-permanent hair colour manufacturing firm Paradyes.
Now, Jolly claims that she has been abused and hated on the internet. She said that a lot of trolls are flooding her direct message, calling her "rude, manipulative, greedy, and unprofessional."
She wrote on LinkedIn, "I'm starting to believe that we, as a country, despise women for being assertive and having opinions," claiming that hateful comments had been posted on both her personal page and the account of the brand.
The 26-year-old CEO defended her decision to accept the lower offer by stating that she knows her "business better than any keyboard warrior" and that they wanted to bring in sharks that served their interests. If we were really that "greedy," we could have picked Peyush. "Please go start your own business; only then will you realize how significant even 1% is," she continued.
However, Jolly said that the controversy was beneficial to the company and that as a result, sales on the website and particular markets had doubled. She noted that during the course of two days, 9k more people followed Paradyes on Instagram, and website traffic increased by 20 times. Jolly closed her post by saying, "I think appearing on Shark Tank will change the game for us and force you to see us much more regularly going forward."
Aman Gupta, a co-investor in Jolly's company and co-founder of boAT, came out in full support of her. He applauded Yushika's self-assurance and counselled her to ignore the negative talk and "concentrate on the positives," like her business gaining traction.
He also said that the show rarely has a "shark fight," which shows the power and potential of startups and entrepreneurs.
"You did the right thing for your company and your customers." That is what really matters at the end of the day...You remain strong and be who you are,” he added in the touching note.
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According to their website, Paradyes, India's first semi-permanent hair color brand, is based in Ahmedabad and was introduced in March 2021. According to the co-founders, it currently offers over 20 hair colors that last between eight and ten washes.
