LOGO : The first mark that represents your business.
Branding is the first step taken to build your brand (strategy). And a brand identity is the tangible expression of your brand (logo, typography, colors, etc).
Let’s get a few things straight: your logo and your website is not your brand. Your brand is a peak of the experience, reputation and insight that people have of your services.
A Brand logo can be described as the face of a company and quite often, it is the first thing that a potential customer will notice about your business and its overall operations. A logo is much more than just an image and it is a point of recognition for clients and an important foundation for the branding of your company and the entire brand architecture.
Let’s see how the brand building works and areas to where our unique logo can take us.
- Logo Builds Strong First Impression : You only have one chance to make everything right.
A logo is company’s first impression to consumers. If designed well, it can arouse the interest of the public and invite them to learn more about the company; if not, you’ve just drove a wedge between the customer and your business.
( I’m kidding – well sort of.)
This first impression is your way to instantly communicate possession over the products you sell or niche you influence. A good logo is one that aligns and feels appropriate to your company or service. If you’re a professional services business (vs. a product) usually simpler is better. We often design word marks or typographical logos for clients because that is all they really need.
Logo must be designed in such a way to differentiate you from everyone else and fosters brand loyalty.
- Logo Seeks Attention : Attention spans are short these days – especially of customers.
So the logo we make should have a meaning built within it. Why? Because your businesses’ belief system, core values, mission, purpose and vision are what your brand is built around. It’s what a person remember and tells their friends & peers about; not your logo.
As in market, companies just have 5 seconds to convince their customers that their products are worth buying.
- Logo is the core identity of your Brand : A logo can quickly grab viewers’ attention and communicate a company’s core values in an interesting way. Successful branding is about telling a story that will influence customers’ emotions – plain and simple. 4. Logo is Memorable mark of your company : You know - that short attention span, the one that causes consumers to judge your business by its appearance – can work to your advantage, if you have a solid logo to speak up for your company.
An easily memorable logo is a way to successful branding, and it’s also about telling a story that will dominate customers’ emotions – plain and simple.
- Logo enhances brand identity : While it’s true that logo design is only a part of a company’s brand, it serves as the foundation for the entire story on which the brand is built. Your logo sets the stage for the story you’re trying to tell, by using various colors, fonts, tones.
The logo will be used onto all of your branding materials – letterheads, business cards, landing pages, you name it – creating a concrete, marketable brand identity. So, choose wisely when starting your logo design.