Responsive Logo Designing – an updated guide for growing designers.
A responsive logo is a primary logo that is available in a variety of slightly different and easily scaled forms. With the demands of a digital environment, the requirement for flexible or responsive logo design has grown exceptionally.
True responsive design isn't restricted to context or shrinking content on a page to deliver a holistic user experience across numerous mediums. Subtle design elements like icons and logos should be adaptable enough to follow the same contextual responsive principles.
This insane, demented idea of changing a logo would have been called a design taboo a few years ago, and you would have incurred the wrath of the high and mighty branding tycoon. However, with the possibility that a company's logo would appear on anything from a massive billboard to a tiny smartwatch, the shock of the scandalous "responsive logo" idea is wearing off. If you are interested in developing a responsive logo design, please visit our website and reach out to us.
A responsive logo is an element of "Responsive web design".
According to the responsive web design philosophy, customers should be able to expect the same experience from a company whether they visit their website on a desktop or a smartphone. Like just a responsive website, a responsive logo can scale to fit the needs of any screen. Designers usually develop smaller, simpler options for mobile users, while the most complicated and intricate designs display on bigger desktop devices.
How can you make your logo mobile-friendly?
There are a variety of techniques to make your logo responsive, depending on your time and money. Often, the best choice is to make sure your logo may be used in a variety of ways.
You might want to try:
Effectively removing the words/letters (think Twitter)
Removing the icon/imagery (think Pizza Express)
Creating a version that can be stacked (think Premier League)
Creating a stackable version (think Jaguar)
Combining elements of the logo (think LA Rams)
Things to remember before creating a responsive logo design.
- Simplicity in Design: The major problem with non-responsive logos is that they are overly complicated, with a lot of details and subtleties. As logo designers strive to create logos that are clear at all sizes, load quickly, scale gracefully and have the most effect, graphic design concepts of simplicity and clarity have become the new norm.
This means that glows, intricate graphics, colour gradients, drop-shadows, and other graphical cliches have been abandoned in favor of a more minimalist design, with unnecessary adornment being replaced by more focused forms.
Here are a few logo redesigns that are proof that less is more!
- Design with flexibility: All wise logo designers understand the need of producing adaptable designs that can withstand the test of time.
When we talk about responsiveness, we're talking about design quality, legibility, and modifications.
Here are some fascinating examples of "responsive logos," which showcase how a logo can be simplified to fit various screen sizes without losing its individuality.
- Trim down: Hubspot's wordmark is removed easily when viewed on a smaller browser. They recognize that a simple icon allows users to focus more intently on the experience and information while being less distracting.
If a firm's logomark is detailed enough to risk becoming a fuzzy blotted mess at lower resolutions, or if the brand would be better identified with its wordmark, it's best to ditch the logomark in favor of a simpler logo, as Pizza Express has done brilliantly.
An easy way to adapt a logo to design limits is to stack the logomark and the wordmark vertically. While the side-by-side logo mark works best for the bigger screens but the vertically stacked logo takes lesser space at smaller resolutions without taking away any element from the logo.
- Use abstract symbols in smaller size: Some designs can’t be simplified and if you try harder it looks awful. The smarter way to simplify your design is to use a new symbol to replace the previous one just like Google.
- Switch to something simpler: The demand for being Simpler and better is what companies are experimenting with now and has given rise to "responsive logos". Have a look at Apple's first attempt at creating a logo back in 1976. Although the image was thoughtful and innovative it was far from clear to survive in today's digital era.
One of the most appealing features of responsive logos is that they maintain readability across all screen sizes without reverting to a minimalist design, even when displayed in bigger sizes.
Logo designers could use responsive design to fine-tune icons to portray the "sweet spot" in terms of readability across numerous resolutions. The fluidity of responsive icons ensures that they are already adapted for new devices, as these logos are meant to display varying levels of detail depending on the device they are viewed on (and there are a variety of screen sizes available).
Bring it on, technology; our logos are all ready to fight!